In the toy industry, catching the eye is essential. Kids love color and the bigger and brighter, the better. We develop the most vivid fluorescent pigments that create color full of energy, excitement and joy – all attributes that are driving the move away from traditional conventional color.

Together with Xavier University, we studied the behavior of children in relation to toys. We found that 66% of the time they “liked best” fluorescent toys. When asked why this was, the children responded that 79% of the time the color alone was their reason.